WECO Experts uses innovative technologies to reach a higher number of potential candidates in
order to increase hiring results. This showcase mirrors a project with a CDMO where the task was to find a big number of pharmaceutical technicians that were hard to find only through conventional ways. Big data technologies were used to reach out to different groups of people that were actively and non actively looking, meaning that also people who can´t be found on platforms like Linked In, XING or be reached via job ads were approached. With Facebook, Instagram and Google AdWords WECO Experts performed target group specific advertising and hit a huge amount of potential candidates with the goal to create curiosity through gamification. Candidates that were interested had the chance to participate in a virtual assessment developed through WECO Experts. The case is visualized in the infographic below: